Magisto founder and CEO, Oren Boiman, said: “We’re thrilled to join Vimeo’s industry-leading platform, and to power their vision to make professional quality video creation accessible to all.” Magisto said in a blog post that its apps and service will continue to operate as usual, but by combining forces with Vimeo it will offer its users a more valuable, all-in-one video marketing solution that goes beyond creation to include collaboration, hosting and management, distribution, analytics, monetisation and live streaming. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video.” “But we’ve found that most small businesses don’t have the tools, resources or expertise to meet this increased demand.” “Social media has sparked an insatiable demand for video,” said Anjali Sud, CEO of Vimeo. Users can upload videos and photos, choose a video editing style and soundtrack from the Magisto library and the video maker will analyse and edit the video. Magisto offers an AI-powered smart video editor. Vimeo said it will work with Magisto to develop new short-form video creation capabilities for its platform, combining these with its existing suite of video hosting, distribution and monetisation tools. Vimeo has acquired US and Israel-based short-form video creation company, Magisto, to bulk up its professional video services offering.
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